Perspectives

A recent lawsuit between two pest control companies operating under the same BLACK WIDOW trademark offers a useful reminder about the...

The USPTO and TTAB are usually quick to focus on shared terms when assessing the likelihood of confusion between trademarks. This will...

In a precedential decision issued June 6, 2025, the Trademark Trial and Appeal Board (TTAB) confirmed what has long been suggested in its...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming...

In another in a long line of trademark imitation cases, Kellogg North America Co. LLC has filed a trademark and trade dress infringement...

As noted in the linked article, many iconic brands, including Ford, Harley-Davidson, and JC Penney (yes, he was real), bear the surnames...

With changing laws and the ubiquity of cannabis and vaping product and service providers, leveraging the familiarity of established...

In filing to register a trademark on an “intent-to-use” basis, the applicant must verify that it has a good faith “bona fide intention to...

It is a basic tenet of trademark law that rights are jurisdictional. Trademark owners only have rights in the mark in the jurisdictions...

When a third party purchases a manufacturer's goods intended for distribution outside of the U.S., and then imports those goods into and...